Steam Deck
I have served as the hands-on creative director for Steam Deck since its inception. This involved leading multi-disciplinary teams through naming and branding processes, art directing photo and video shoots, building storytelling and voice, and leading design of our e-commerce presence.
Product photography art direction
Maybe my favorite contribution to the Steam Deck brand has been the opportunity to art direct product photography.
Steam Deck Comes to X X X X book
Designed to celebrate the launch of Steam Deck to Asian regions, this book was offset printed in limited quantities, and given at the Game Awards, Tokyo
Stuff I did
Naming
Branding
Creative direction
Book design
Event collateral
Website
A flexible logo!
I lead the naming and branding of Steam Deck, which resulted in a flexible logo—a conceptual nod to the variety of players, games, and places Steam Deck represents. Art by Jay Shaw
Website
I have been the lead (hands-on) website designer throughout Steam Deck’s life. I have worked through announcements, launches, and updates. My role includes art directing photo and video shoots, and working with the communication team to craft narrative strategy, positioning, and messaging